Above The Fold

The rebrand for Above The Fold was built around the idea of technology that feels approachable rather than intimidating.

The goal was to create a visual system that feels dynamic, modular, and technically driven while remaining young and human. Instead of a rigid identity, the brand was designed as a flexible framework, one that can expand across products, platforms, and communications.

The result is a system that reflects the way modern digital teams actually work: iterative, adaptable, and constantly evolving, while still remaining clear and accessible.