rafa
brand identity
rafa is a vegan, sustainable clothing and lifestyle brand built on values of mindfulness and material consciousness.
we developed a bold yet fluid identity that reflects the brand’s ethos through both positive and negative space.
At the heart of the logo lies a minimal plant, subtly revealed between the letters, serving as a quiet emblem of growth, nature, and intention.
this plant mark became a core visual element, echoed across stamps, patterns, buttons, and packaging, tying together Rafa’s visual world with softness, clarity, and purpose.
