aduki films

ADUKI is a production house focused on bold, contemporary storytelling for a new generation of arab viewers.

we created a logomark that feels both dynamic and timeless, paired with a visual identity rooted in the language of light.

the logo features three overlapping light beams, red, green, and blue, covering the same space from different angles, referencing rgb digital films and studio light setups.

when combined, these lines create the illusion of a gradient, revealing vibrant intersections in cyan, magenta, yellow, and white.

though technically flat, the logo plays with perception, giving the impression of depth and light. designed to be equally striking in black and white, the identity system reflects the layered, cinematic worlds aduki aims to build.