Mena Origins
brand identity & communication strategy
mena origins is a new york–based company that imports food products and goods from the mena region to north america.
for their brand identity, we drew from the region’s storytelling traditions, specifically kalila wa dimna, a beloved arab folktale, to build a bold, rooted, and culturally resonant world.
from dynamic illustrations to packaging, merchandise, and communication strategy, every element celebrates the richness of mena culture while speaking to a contemporary, diasporic audience.
